The phenomenon of mutual exchange among fellow publisher click advertising Pay Per Click (PPC) no longer a novelty, this phenomenon has been happening since long. Why I review about this phenomenon? does not exist any purpose except to give sight to be in the mind together.
Its can Exchange of PPC ad clicks? Perhaps the answer is of course not, why not? let's look together.
Overview of PPC advertising business
Before you jump to a business, surely you must know how the workings of the business, then how do Pay Per Click (PPC)?
The parties involved in the PPC business
PPC Advertising Company
PPC advertising companies are of course very much. For that is outside the country call it the Google Adsense, Bidvertiser, Adbrite, etc.. For a domestic call it Click My Com, Gather Bloggers, AdsenseCamp, etc. These companies make money when there are companies that have good products that advertise goods or services. Briefly PPC Advertising Company to benefit from the advertiser.
Advertisers (Advertiser)
Advertisers are companies or individuals that have a product, be it goods or services. In order to sell their products they advertise, one of which is by advertising on the PPC company. Briefly Advertiser (Advertiser) benefit if their products are sold.
Publishers Ads (Publisher)
To expand the network promotion, PPC Company offers cooperation with the owners of the website or blog to display ads that existed at their companies. So it can be said that publishers Ads (publisher) is the owner of a website or blog in cooperation with the firm later PPC PPC ads on the company's website or their blog. Advertising publishers (publisher) will earn money if the ad is aired on a website or blog they have a click (visit).
If kept simple, the flow of the Company's business is PPC PPC ads are paid by the Advertiser, Publishers Ads paid by PPC Advertising Company (for the payment of income from advertisers), advertisers gain from the sale of their products.
If all goes as it should, there will be a symbiosis or mutualism mutually beneficial relationship. But what if one of the components involved cheating, take the example of fellow publishers click ads each ad? PPC advertising business course will be in danger of collapse, aka broke, why so? let's look back!
The advertising publishers often commit fraud with each click the ad on their website or blog with other advertisers, this is done in order to increase their income if run reasonably very minimal. If the cheating is done it will hurt advertising (advertiser) because their products are not sold. Because the advertiser product is not sold, then of course, advertisers would be reluctant to advertise again. If this is the case then the PPC company will soon be out of business because there are no advertisers who pay them. Effect on the feeling by the advertising publishers (publisher) if the company went bankrupt PPC is involved down because who else will pay.
So if you still want to engage in this PPC business, I urge to stop the activities of Mutual Exchange Click Advertising, because such acts would be detrimental to all parties that the Company PPC, the advertiser as well as your own.
The assessment is the first thing to think we are the publishers ads. Of course there are other things to think about.
To avoid the fraud that occurred after the passage of this business PPC, PPC Advertising Company had long ago prepared a system that can track the activity of ad impressions. To be a bit unfocused, I take the example of Google Adsense.
The Google of course has prepared a sophisticated system that can track all activities on the ads, how many times the ad is seen by visitors, how many times the ad is clicked, the IP address click on those ads, where the source of visits to the web or blog publisher whether from search engine advertising, email, or other shoutbox.
As a comparison you may has know one of the free service from Google in terms of tracking is called Google Analytics. With Google Analytics you can find out how many visitors your blog in a day, how long visitors are in your blog, where people are visiting your blog (Search Engine, Direct Traffic, Referring Sites), what OS that use a visitor's computer, the screen resolution in the use of visitors, browsers used visitors, any page on our blog that is read by visitors, what keywords are in the visit of visitors, new visitors or regular visitors, country of origin of visitors, the city where visitors and others.
With the free Google Analytics service only we can trace the activity that occurs on a website or blog, then of course Google will implement a more sophisticated system than a free service them. So, watch out for those of you who like to cheat, ready-only to receive love letters from the Google adsense that contains your adsense account in Non-Enable.
Another thing to think of the bad effects on your cheating as a publisher of advertising is an adverse effect on other ad publishers honest. In the event of fraud in a large degree of advertising publishers of a country it did not rule the country will be compromised, such as a concrete example of the ease of Google Adsense payments via Western Union to apply for a new in Indonesia may be the pull back, even the possibility of other, more Extreme it is in Black List publisher Indonesia so that it can no longer be a publisher in Google Adsense.
That is expected in a course of cooperation is a boon for all parties involved, if one party feels disadvantaged then the agreement will not run as where it should, so think before carefully before cheating good for yourself as well as its effects on the another.
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